When it comes to outsourcing renewable energy, solar panels always come to mind. Because of climate change and other environmental concerns, people are leaning toward clean energy. This has caused the demand for solar power to increase exponentially.
The solar industry is now one of the fastest-growing industries globally. Now is the time to get involved in solar sales. However, people who are used to easy energy sources like fossil fuels need to be informed about solar panels. This is where your solar energy agents come in. They will educate their audience first before offering the product.
Due to technological advancement and internet growth, traditional marketing is now a thing of the past. People interested in solar energy can be introduced to it in an entertaining and informative way that they can understand. This is where digital marketing comes in.
More than six billion people own smartphones which are all connected to the internet. Business owners and marketers can now connect with their target market without going bankrupt. They reach a wider audience in a short time through SEO, social media marketing, email marketing, and content marketing.
Here are 10 Digital Marketing Strategies for Solar Sales Agents to Use
1. Use Google Ads for Solar Lead Generation
Google Ads offers different effective ad types that capture people’s attention. It allows agents to target a specific audience based on location, age, gender, interests, and past searches. Through this, they can offer solar panels to the relevant audience. Just follow the instructions on the Google Ads website to start creating the ad. They can also hire a Google Ads agency for a more professional vibe.
2. Optimize Your Website for SEO
Search Engine Optimization is the process of enhancing a website and content for Google search. It helps the website land on the first page once a search for solar panels is conducted. Certain keywords like solar energy, solar panel, or renewable energy will increase the chances of getting more leads.
3. Pay-Per-Click (PPC) Advertising
In PPC, advertisers need to pay a fee every time someone clicks on their ad. You only have to pay when someone shows interest in your solar panels. You can create PPC by using Google Ads or Bing Ads.
4. Facebook Ads
Facebook has almost three billion active users. These are a lot of potential customers. Facebook Ads lets agents target people based on their interests, demographics, age, gender, and relationship status. They can create an ad based on FB’s self-serve ad platform.
5. LinkedIn for Solar Lead Generation
With over 800 million professionals, it is a great platform to generate leads. Solar agents can use LinkedIn connect to build relationships with possible customers. They can also join groups and participate in discussions.
6. Create an Infographic About Solar Energy
Infographics and images are preferred when learning about new information. Solar sales agents can also use these to divert traffic to their websites and social media accounts to generate more leads.
7. Use Twitter to Share Solar Content
Twitter has over 200 million users. It is a microblogging platform where you can share information about solar panels and solar energy.
8. Use Google My Business to Enhance Solar Sales
GMB allows businesses to manage their online information like name, address, telephone number, and hours of operation. Ensure that the listing is claimed and all information is filled-out so possible customers can easily find you.
9. Host a Solar-Themed Webinar
Host webinars to increase brand awareness. This will attract people who are interested in renewable energy. Agents can offer valuable information while building audience relationships at the same time. They can upsell their products and services here as well.
10. Use Instagram Live to Connect With Your Clients
This is a great way for agents to connect with their target audience and hype their product. Frequently asked questions about solar panels and solar energy can also be shared on this platform.
Solar Exclusive are solar marketing experts who can help you get pre-set appointments and grow your business to greater heights. They offer custom-made solar lead generation specific to your organization to get you fast appointments and increase your sales. Book your strategy call here.